The way we can represent our thoughts and emotions in creativity is what we can acclaim as Art. While showing art, we acquire different forms of activities like dancing, singing, painting, sculpting, drawing, and many more, which we see as aesthetic representations of creativity. This has been a subtle way of reflecting what a whole culture and community delves into. Even if we track the footprints of ancient civilizations, we can witness the art showing the drawings of people in the caves representing their day-to-day chores. Eventually, we can chase the emergence of art in different types, where one thing remains: “Human Creativity”. Despite being dependent on human creativity, artificial intelligence is now taking place in the creative section as well. Surging from the debate, “Art vs AI”, among people around the world, there is a clash featuring the viral Ghibli trend; artists and art lovers are now being more intrusive. Here, we are going to discuss the whole scenario that is going viral on the internet nowadays.
In this blog we will cover a meticulous observation of ART vs AI to provide you an authentic and credible opinion on the trending Ghibli Art created by Artificial Intelligence.
Art vs AI: What Raised the Debate Among Tech Lovers & Art Lovers?
As we all know, the Studio Ghibli inspired images went viral on the internet a few days ago. It was as sudden as you open your social media apps and everyone is posting the Ghibli style images. But the truth behind this viral trend remained a puzzle for all. However, without knowing the cause almost everyone started creating their AI generated ghibli pictures.
These images were nothing else but a piece of aesthetic nostalgia that made everyone feel like they were creating themselves as if they were the characters of their favourite cartoons. Such images were relatable and cute, grabbing the attention of all of us around the world.
According to a digital news article published in a well known newspaper, this trend was initiated by a software engineer based in Seattle who shared an image on his X handle by stating it as “Ghiblified Portrait”. This portrait was created by the shortly introduced advanced AI image generation feature launched by OpenAI.
This image went viral within hours after posting and got into the eyes of the meme centres of social media platforms. Thus, it appeared almost immediately all around the world. His tweet sparked the internet and inspired everyone to create their own versions of Ghibli-inspired images.
What’s the Public Perspective About Real Art vs AI Art?
If we take a chance to analyze public opinion about AI art, then we will get a bucket of mixed perspectives. Some may cherish the benefits of AI-generated art as this enables them to make their images in the way their favourite cartoon characters may appear. Some tech lovers appreciate the technology that is making the imagination turn into reality. On the other hand, many art lovers are throwing intense criticism at the “fake art” generated by OpenAI. Many of the artists are calling it awful as this is devaluing the real art.
Hayao Miyazaki’s Perspective on Generative Art Images
Hayao Miyazaki, co-founder of Studio Ghibli, has been a vocal critic of AI in art. In a 2016 interaction, upon viewing an AI-generated animation, he expressed profound disgust, stating that such creations are “an insult to life itself.” Miyazaki’s sentiments underscore a broader apprehension about the potential of AI to diminish the human touch in artistic endeavours.
Impact Of Ghibli Trend On The Marketing Industry
As the best digital marketing agency in India, experts from DigiComm Marketing Services LLP express their opinion on this viral Ghibli trend. There is no doubt that the clash between real art and AI generative art is actually getting intense. Also, there are people who are posting allegations about their privacy being breached on Chatgpt and claiming to have a future threat.
However, keeping this concern aside, the viral Ghibli trend created a whole new scenario for social media marketers and Copywriters. Here’s what our experts say;
Shrey Gupta, Digital Head at DigiComm Marketing Services LLP | “The Ghibli trend is a testament to how quickly digital culture evolves. It’s a reminder for marketers to stay agile and adapt to trends in real time. While traditionalists may resist AI, embracing these viral moments can lead to incredible brand visibility. Using AI tools creatively can engage audiences in unique ways—whether it’s turning a product into a fantastical Ghibli-style image or running contests around AI-generated art.” |
Shweta Verma, Social Media Marketing Manager, DigiComm Marketing LLP | “This trend is a goldmine for digital marketers. We leveraged it to create interactive content that encouraged user participation. It’s not just about riding the wave; it’s about adding value—showing customers something relatable and fun. It’s fascinating to see AI bring nostalgia to life in a way that resonates with younger and older audiences alike.” |
Senior Executives & Copywriters, DigiComm Marketing | Even Senior Executives and Copywriters at DigiComm Marketing LLP believe that understanding the pulse of digital trends and reacting swiftly can lead to groundbreaking marketing campaigns. AI-generated art, like the Ghibli trend, opens new doors for creativity—providing brands with an opportunity to experiment and connect emotionally with audiences. |
Art vs AI: The Road Ahead
The debate around Art vs AI is far from over. For every person who marvels at AI’s capabilities, there’s an artist lamenting the potential loss of human touch in creativity. The Ghibli Trend may have been a playful use of technology, but it raises important questions:
- Can AI truly replicate the soul of art, or is it merely a mimicry?
- Is AI art a tool for artists, or a competitor?
- How can AI and human creativity coexist in harmony?
Art, whether created by human hands or algorithms, is an expression of emotion, imagination, and identity. AI may never replicate the depth of human experience, but it can redefine what it means to create. The future will likely see AI as a collaborative tool, pushing the boundaries of what art can be.
Ultimately, the answer to “Art vs AI” may not lie in choosing sides but in exploring how both can inspire new forms of expression. The Ghibli Trend is just one example of this evolving relationship—one that challenges our perceptions and fuels the creative conversation.
Final Thoughts: Embracing the New Age of Creativity
Art has always adapted to the times—whether through new techniques, tools, or perspectives. The rise of AI in creative fields is not the end of art; it’s a new chapter. The Ghibli Trend may fade, but the discussion it sparked will remain relevant as technology continues to reshape creativity.
The true essence of art lies not just in the brushstrokes or lines of code but in the stories they tell and the emotions they evoke. Perhaps, rather than opposing AI, we should explore its potential to enhance human creativity—enabling artists to dream bigger, create faster, and inspire more deeply.
The debate continues—what’s your take on Art vs AI? Let us know in the comments below!
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