Why Labubu Dolls Are Going Viral: Price in India & How to Buy Them in 2025

The cringe-looking doll with a fuzzy appearance, creepy teeth and huge eyes is taking over social media like a storm these days. From celebrities to TikTok and Instagram influencers, none is left behind from having these not-so-cute Labubu Dolls. These mischievous dolls became popular due to their unique appearance, giving the nostalgic Rizz to the Gen Z audiences. While the celebrity endorsement made these little weird-looking key charms loved worldwide.

These Labubu dolls are more than just a cute plus toy but  a collectible item since these are delivered in a “Blind Box” creating a buzz for young audiences. It all started when K-POP singer Lisa flaunted her Labubu key charm, and this went viral on TikTok in hours.

The Pop Mart where these Labubu “The Monsters” are being sold online ran out of stock. The sales skyrocketed in a few days, and this toy became a celebrity’s favourite. Dua Lipa, Rihana, Kim Kardashian, and many social media influencers were spotted flexing their Blind Box unveil on the internet.

Let’s discuss in more detail about the trending Monster looking Labubu Dolls;

What Are Labubu Dolls?

Labubu dolls are a collectable toy series that went viral on social media. Lately, Korean POP Singer Lisa has been seen flaunting her Labubu Key Charm. This caught the attention of her 100M followers on Instagram, and in a blink of an eye, the Labubu Toy was over everyone’s head. The cute yet creepy look became nostalgic and hit the emotional spot of the new-gen audience. The Labubu dolls were also popular because of the unique scarcity theory of demand. When there was limited stock, people went crazy to buy at any cost for showcasing it on social media.

Who Created Labubu?

• The Monsters Series by Kasing Lung, a Hong Kong-based illustrator
• Collaboration with POP MART, a Chinese toy brand
• First appeared around 2017-2018

The first Labubu doll appeared around 2017-2018 when its founder Kasing Lung launched a Monsters Series. The purpose behind launching this Monster looking toy

Why Are Labubu Dolls Trending in 2025?

The Monster series of Labubu dolls was featured in a “Blind Box”, where the unboxing videos went viral on TikTok, YouTube Shorts and Instagram reels. This trend created a nostalgic appeal for collectors and boosted sales in a few days. The celebrities and influencers’ unboxing videos made people want these dolls more than ever.  The surprise factor of Blind Boxes and celebrity endorsements were the major factors that made these dolls so viral over the internet. Meanwhile, the Gen Z audiences were the significant numbers of customers in demand stimulation.

Different Types of Labubu Dolls

There are more than only Labubu dolls that you see on the internet. The Pop-Mart features other types of dolls, plush toys and accessories. There are different types of The Monster Series of Labubu. From zombies, forest elves, and unicorns, there are other collectable toys from manufacturers (i.e. Kasing Lung) that have launched the viral Labubu dolls. In offline stores, you can even find the Lifesize Labubu dolls for display. These tiny little things are going viral on social media day by day. Perhaps there would be no one who’d seen these Labubu dolls on their Instagram feeds.

What Makes Labubu Dolls So Unique?

The emotional connection through their expression makes these dolls more adorable. Each doll reflects a different emotion, though its appearance is more like that of a not-so-cute one. These dolls are specially designed and crafted to tell a different story in their mini-creative world. Some of the people on social media claim to have a special bond of emotion with their Labubu dolls.

Apart from the emotional connections, there is a hidden Principle of Economics behind this insanely increased demand. The Principle of Scarcity worked here uninterruptably, as the scarcity of Labubu dolls appeared and the demand of these dolls boosted like never before.

Labubu Doll Price in India (2025 Updated)

The standard blind box can cost up to ₹2,000 to 3,000 while the limited edition can cost you more than this figure. Some of the resellers auction these dolls more than twice their actual cost due to their high demand among fans. The rare display figures are considered to be generously costly around ₹25,000+ due to their collectible demand. However, these dolls and other Pop Mart items are in huge demand these days in India as well as worldwide.

Factors Affecting Price

If you are interested in buying these dolls then don’t forget to consider the customs and duties along with the items you purchase. The rare series is in trend and many collectors are paying by crashing their bank accounts. Hence, consider the factors of the unique authenticity of Labubu dolls and the rarity when you think of purchasing them as these may cost you a little more than the usual consideration.

How to Buy Labubu Dolls in India?

When buying Labubu Dolls in India, you must be aware that due to the high demand, you can end up spending your hard-earned money on a scam. So kindly do your research and purchase from the official sites and stores.

Best online platforms:

• POP MART Global (official site)
• Amazon India (limited options)
• ToyCollector India, Redwolf, or collectable resellers
• Instagram-based toy resellers (verify reviews)

Tips Before You Buy

• Always check for authenticity
• Be aware of fake copies in local markets
• Join credible groups/pages on facebook and instagram for resale deals

Final Thoughts: Is Labubu Just a Trend or Here to Stay?

Labubu dolls are more than just a passing internet trend—they’re a reflection of how global art, emotional storytelling, and viral content intersect in today’s digital age. With their unique expressions, limited-edition appeal, and rising demand in India, these collectables have captured the hearts of Gen Z, pop culture enthusiasts, and even serious art toy collectors. As India’s fascination with designer toys grows, Labubu has emerged as a symbol of creative identity and community-driven fandom. But trends like this don’t just happen—they’re shaped by how content spreads, how culture evolves, and how brands tap into the moment.

At Digicomm Marketing Services LLP, we track these cultural shifts and decode what makes them go viral. So, if you’re a brand or creator who wants to ride the next big wave in marketing and digital storytelling, stay connected with the best digital marketing agency in Noida– where we’ll make sure you’re not just in the loop but ahead of it.

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