Twitter is a terrific social networking tool and a search engine brimming with all the latest trends. Brands generally use it to communicate with users, Twitter marketing increase followers and brand awareness, boost conversions, and more.
There are more than 145 million active daily users on Twitter. It would not be a wise decision to leave Twitter out of your marketing efforts.
On average, Twitter experience more than 500 million tweets per day. Therefore, you need to have a well-planned strategy and resources to execute that strategy flawlessly. Having a dedicated team for Twitter can make your profile soar.
Conversations move very fast on Twitter, so if you are not up to speed with the trending hashtags and replies to your posts and comments, you will lose out on an opportunity to grow. It is a good practice to assign specific roles to your team members.
First and foremost, you need to analyse and understand the algorithm of twitter. Every platform has a different algorithm. Hence, before approaching social media for the first time, it is necessary to research that particular social network.
Moreover, you need to examine the market, create buyer personas and set short term and long term goals. Give it time and come up with plans that relevant, achievable and quantifiable. Laying down targets is not enough; keeping an eye on the progress and adjusting operation according to it is more important.
While researching, don’t forget to scrutinize the work of your competitors. It will inform you of what’s working for them and, if you study their profile carefully, reveal what’s not working for them.
After extensive assessment, sit down with your team and create a Twitter Marketing Strategy.
A Twitter Marketing strategy is a well-curated plan of the content you will post based on your research. Also, it’s about creating a process that would drive likes, comments, retweets, and new followers.
Mentioned below are four necessary steps for developing social media strategy-
- Create buyer personas and set target audience
- Produce innovative and creative content
- Schedule you posts
- Constantly track platform analytics
It would be best if you would integrate your Twitter handle with your other social media accounts. This will give your followers an option to check you out on other networks conveniently. It’s always good to have consistent followers across all the social media profiles. It is an indicator of authenticity.
Here are some Twitter Practices you should Follow-
1. Brand Your Profile-
Twitter gives a lot of options to brand your company profile. Be sure to make the best of these opportunities. Some places where you can band your company are as follows-
- Handle: Your Twitter handle (@_____) is your username. It should be your company’s name so your customers can easily recognize your brand.
- Header: It is the cover image of your profile. And like all cover image, it should mention what you do.
- Profile Picture: It is the identity of your profile. So, put a high-quality PNG image of your company logo as the profile picture.
- Bio: Mention all the essential details about your company that would answer questions like what, why, for whom, etc.
- Website URL: write down your website URL to drive traffic to your website.
- Birthday: you can enter the company’s founding date as a birthday so that users can connect with your brand on a personal level.
2. Create Twitter Lists-
It is a great way to organize your following. You can select and divide Twitter accounts into specific categories to see tweets posted only by the list’s profiles.
You can group your lists into various themes such as business inspiration, competitors, marketing trivia, etc. Lists make it easy and time-saving to interact with others’ content.
3. Host A Twitter Chat
Holding a Twitter chat can be a brilliant way to engage with your followers. It will enable you to listen to the opinions/inputs of your followers on a particular topic. This will induce a sense of community among your followers.
To host a Twitter chat, you will need to select a subject, set a time, date and hashtag for the chat. You can distribute the chat information on various networks.
Twitter chat gives your followers a personalized experience and gets them talking about your brand.
4. Paid Ads On Twitter
Advertisements are always a great way to reach your target audience and grow your followers. You can advertise through promoted tweets and Twitter Ads.
1. Promoted Tweets-
Promoted tweets appear in Twitter streams or Twitter search results of your targeted audience. Users will interact with the promoted tweets in the same way as they would with an organic tweet. Promoting your tweets will increase engagement on it.
2. Twitter Ad-
Twitter ads, on the other hand, are a fantastic way to increase brand awareness and followers. You can optimize your ad based on the objective you want to achieve. These objectives can be app installs, video views, and website conversions. The aim and audience you set will decide the price of the ad campaign.
3. Drive Traffic To Your Website
Twitter can generate unexpected traffic to your website. Here are some ways to do them-
- Add website URL in the bio of your profile.
- Add website/article link in your tweets.
- Retweet tweets that contain links to your website.
- Use Twitter ads to drive traffic to a landing page on your site.
4. Use Twitter Moments
Twitter moments are more or less like Pinterest boards. You can build a collection of tweets that belong to the same category. The best part is you can segment your tweets into different moments on your account, which can be viewed by users coming to your profile. As well as create moments just for you by compiling others’ tweets.
5. Get Verified On Twitter
A verified profile has benefits of its own. People will start seeing your profile as a figure of authority and someone they can trust.
Twitter states that they are more likely to approve your verification request if you are from “music, acting, government, religion, fashion, politics, media, journalism, sports, business, and other key interest areas.”
6. Create Viral Content
Since Twitter is all about engagement, the content you post on the platform should have high virality. The more retweets you get, the chances of growing website traffic through Twitter will increase.
Along with following these tips, stick to some basic yet effective social media practices such as replying to comments, engaging in a dialogue with your competitors, etc., and your Twitter marketing efforts will reap benefits.
One of the significant differences between Twitter and other social media platforms is the expected engagement between brands and fans. Users turn to Twitter to interact with the companies they deal with on a day-to-day basis, so be sure you’re actively monitoring conversations and responding to questions and comments. We at DigiComm, duly keep a note of it & provide the best SMO strategies for Twitter Marketing. Twitter is truly a great place to build one to one relationships. At DigiComm Marketing Services, we offer Digital Marketing Services (SMO) as a service to our clients.